Why we support Eden Reforestation Projects - and how you can, too

Marc Mültin
Marc Mültin
April 22, 2022
• Updated
min read
Why we support Eden Reforestation Projects - and how you can, too

Switch CEO and founder Marc Mültin tells us how his passion for protecting the environment led him to support the Eden Reforestation Projects not once but twice.

In 2019, the IPCC released a special report on the implications of 1.5°C of global warming, entitled Summary for Policymakers. 

Ninety-one key authors from 44 citizenships and 40 countries of residence collaborated to write the report, with 133 authors' contributions and over 6,000 cited references. The report also amassed 42,001 expert and government review comments.

Now, 2022 brings us the IPCC’s sixth assessment report, entitled Climate Change 2022: Impacts, Adaptation and Vulnerability. The report states how human-induced climate change is causing dangerous and widespread disruption in nature, affecting the lives of billions of people around the world, despite efforts to reduce the risks.

Naomi Klein’s book, On Fire: The (Burning) Case for a Green New Deal, which dives into the 2019 IPCC special report, brought home the challenges ahead, highlighted by this quote: 

The report examined the implications of keeping the increase in planetary warming below 1.5 degrees Celsius (2.7°F). Given the worsening disasters we are already seeing with about 1°C of warming, it found that keeping temperatures below the 1.5°C threshold is humanity’s best chance of avoiding truly catastrophic unraveling.

Reading Naomi’s words in the context of the latest IPCC report made me think. This level of environmental devastation couldn't continue. So what was my part in all this? Yes, EV charging software was one way I contributed to change, but what more could I do?

Trying to make a difference

Back in January 2020, I made a decision: I was going to support the Eden Reforestation Projects. Eden Reforestation Projects work with local communities to restore forests on a massive scale, thereby creating jobs, protecting ecosystems and helping mitigate climate change. 

Their approach is to hire local villagers across the globe to replant their own forests, sowing millions of trees every month. Eden guarantees that they will plant, grow, and guard each tree to maturity. The result? A healthy and native forest and armies of trees to help combat global warming. 

Some quick facts about Eden Reforestation Projects: 

  • Eden is a non-profit with the clear goal of reestablishing natural landscapes that deforestation has destroyed
  • Eden works with villagers and communities in developing countries who are facing the extreme poverty that results from deforestation and losing the land that had sustained them for centuries 
  • with the salary villagers receive from Eden Reforestation Projects, villagers can finally provide for their families and send their children to school.

How I first helped - then had to stop

When I first supported the Eden Reforestation Projects, I was still self-employed as a consultant and committed to giving away 5% of my profits every month. 

The issue was that, as the Switch journey started, I had put all I had into the business and was without any profits. Towards the end of the year, I decided to stop my contributions to the Eden Reforestation Projects with a heavy heart. 

It was a hard choice - I still fully supported their mission, and my values always lay in sustainability and protecting our planet.

Now Switch is growing. We can help again.

Of course, as time went by, Switch gained new investments and began to grow. And then came 2022, and it was time for a moment of reflection. 

We were achieving what I set out to do - building an ecosystem of protocol-packed software applications that facilitate innovation across the e-mobility industry—helping us move in a greener way. 

Since Switch’s launch, our steadfast mission has been to help bring convenient, secure, and user-friendly electric vehicle charging to a global audience. And, just as back in 2020, I realised that wasn’t enough.

So, I knew what to do. It was time to partner once more with the Eden Reforestation Projects. Here’s how that partnership looks today: 

  • Switch will now help plant 10,000 trees per month through the Eden Reforestation Projects
  • we are committed to doing our part in helping to reforest the world and help mitigate the effects of climate change.

How Eden helps people and planet

Eden’s work is funded by donations from individuals, groups, and eco-conscious businesses. 

Eden now:

  • manages an astonishing 249 project sites spread across ten countries, including Haiti, Indonesia, Kenya, Madagascar, Mozambique, and Nepal
  • has planted over 830 million trees since its inception in 2004 
  • has empowered 11,500+ employees with fair wages.

Eden plants nearly a million trees per day, maintaining planting levels even when faced with civic unrest, extreme weather, wild animals, or other disruptions. 

Meanwhile, communities facing extreme poverty are given new opportunities for economic self-sufficiency, improved health, and education.

Mamanʼi Kambana - employee story

Maman’i Kambana began working for Eden in 2014. Since that time, she’s been able to send her children to school, open her own business, and help transform the environment in Madagascar by planting countless trees.

Through our partnership with Eden Reforestation Projects, we can help fund the planting of millions of trees and the employment of thousands of people worldwide. 

Watch the video to learn more about Maman’i Kambana’s story.

What we are up against

We cannot rely on our governments to do the right thing. We have witnessed this throughout 2019 and beyond and, in all honesty, for the last many decades. 

Despite the wake-up call of the Fridays for Future movement, initiated by Greta Thunberg, we still see most governments failing to execute.

In the Paris Climate Agreement of 2015, we as a global collective committed to heavily reducing CO2 emissions and reaching the 1.5°C goal. 

Now, in 2022, governments still need to do more to act on climate change for both planet and people. The 2022 IPCC report noted:

  • a lack of political commitment and funding, as well as weak institutional capacities, limit the implementation of adaptation options in agriculture, fisheries, aquaculture and forestry
  • in cities, governance capacity, financial support and the legacy of past urban infrastructure investment constrain how cities and settlements can adapt
  • we also see that in cities, the gap between what people can adapt to and what governments implement is uneven
  • the gap is larger for the poorest 20% of the population than for the wealthiest 20%.

Climate change is a global threat to which all people and ecosystems are vulnerable. Without effective adaptation, climate change has the potential to reverse the developmental gains in our world and push millions of people further into poverty.

Become part of the solution today

You, like us, can help today. You can be part of the solution.

Perhaps you can join together with others in your company or organisation to figure out some massive action that you can take. After all, it is within the collective that the true power lies.  

Whether you join me by donating to Eden Reforestation Projects or find other ways of making a meaningful impact, it’s over to you. 

Either way, the time is now. Please, make a point to take tangible action today. And please share this article with your peers.

Thank you.

Marc Mültin
Marc, the Founder and CEO of Switch, has over 13 years of experience in the e-mobility space and holds a PhD in Computer Science. He is the leading global expert and co-author of international EV communication standards (ISO 15118 & OCPP 2.0.1) that underpin the Switch platform.
Connect with
Marc Mültin

An e-book for beginners and experts alike. Reduces the steep learning curve of ISO 15118 by providing a comprehensive and easy-to-understand access to the Vehicle-to-Grid communication protocol. Written by our founder, one of the few co-authors of ISO 15118, this e-book has fast become standard literature in the industry.

Single User


All the knowledge you need to become an ISO 15118 expert


  • Saves you many days of tiresome trial and error
  • Helps you to really understand ISO 15118
  • Free updates delivered to your inbox
Buy now
Multiple users


Are you interested in copies for your colleagues or students? We offer company-wide licenses as well as licenses for academic libraries.


  • Train your team on this future-proof technology
  • Provide access to students of e-mobility tech
  • Ensure updates for each employee / student
  • Unlimited number of copies included in purchase
Request now
Switch Ev | ISO

Want to try before you buy?

Get an extract from each chapter to see the quality and in-depth information you’ll get in the full e-book. The ISO 15118 Manual definitely helps you grow your expertise and positioning in the e-mobility market.

Provide your name and email address to get it delivered to your inbox.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Join a group of experts in the know

Since we have published our ISO 15118 Manual it has been purchased by the biggest names in our industry and has become standard literature.

as well as Daimler, Porsche, Shell, Tritium, and many more...

As we were intensively implementing and testing
ISO 15118, we noticed there was a lack of overview of Plug & Charge and the whole supply chain amongst
our stakeholders.

Our training with Marc helped us achieve a much better understanding of the whole ecosystem. It led to constructive discussions on the requirements and concept of ISO 15118 in general.

Angelika Neuleitner,

charging system Specialist at Ionity

Working with recognized standards is the right way forward for the integration of electric vehicles into the grid, and we value Switch’s strong experience with the ISO 15118 standard.

We were able to leverage Marc’s insights to corner some of the keys issues pertinent to V2G in the published standard that needed to be addressed.

Hamza Lemsaddek,

Director embedded solutions at Nuvve Corporation

Attending Switch’s intensive two day training with the team gave us a deep dive into ISO 15118 and the different use cases.

We were able to validate our design with regards to the ecosystem and beyond. We now have a head start for the development of our next generation chargers and are able to support our customers for the deployment of the equipment all over Europe.

Johan Devos,

business development Manager at ENOvates

Certificate handling in ISO 15118 is a quite complex issue. Marc’s well prepared one-day course on this topic and his deep knowledge helped us to train our team and speed up the development of the ISO 15118 Plug & Charge
charging controller.

Johannes Bergmann,

eMobility Charging Systems DEVELOPER at SIEMENS AG

When I was working with students on ISO 15118 projects, Marc's courses tremendously helped in getting students to understand the standard quickly and dive into coding without hesitation. Marc's crystal-clear explanations with eye-catching graphics will make you an EV charging expert in one week.

Minho Shin,

Professor at Myongji University

In two exciting training days, Marc quickly and effectively explained ISO15118 communication to our experienced development team. In addition to the in-depth technical knowledge, the information about the communication standards that are still being established is very valuable. The training will definitely help us to make the implementation more effective.

Reinhard Starzinger,

Project Manager Electric Mobility AT Keba AG


Related reads

Latest News